I’ve been waiting for this one, and the way the showroom chatter built up to today felt electric, like that first whiff of a new car’s cabin when the plastic covers come off. With a starting price of ₹9.75 lakh, the Maruti Victoris lands right where value meets ambition, undercutting segment favorites while promising the feel of something more premium. It slots into Arena showrooms and goes straight at the Creta and Seltos with a tech-first pitch that feels refreshingly confident.

What stood out to me the moment I skimmed the spec sheet was the balance: three powertrains for real-world choices, and a feature list that doesn’t read like a teaser. Hybrid for efficiency, CNG for savings, and a familiar 1.5L petrol for daily calm, it’s the kind of lineup that suits family runs, office commutes, and that one long highway drive that resets the week. The promise of Level-2 ADAS on a Maruti sold via Arena feels like a turning point, not just a headline.

Slide into the cabin and it’s all the subtle cues that do the talking, the larger floating touchscreen, ambient lighting that doesn’t shout, and a panoramic sunroof washing the interiors with late-afternoon gold on a city flyover. I can imagine the soft thud of the powered seat clicking into place and the Dolby Atmos track opening up with a wider stage than expected at this budget. It’s familiar Maruti ease, dressed up with just enough flourish to make daily life feel nicer.

Specs that matter

• 1.5L mild-hybrid petrol: 103 PS, 5MT/6AT, up to 21.11 kmpl claimed
• 1.5L strong-hybrid: 115–116 PS, e-CVT, 27.97 kmpl claimed
• 1.5L CNG: 88 PS, 5MT, 26.6 km/kg claimed
• Level-2 ADAS, 360° camera, wireless CarPlay/Android Auto, head-up display, ventilated seats, panoramic sunroof

Why it hits the sweet spot

• Aggressive entry price with premium kit usually seen higher up the ladder
• Arena network reach means easier test drives, quicker deliveries, and simpler ownership
• Targets Creta/Seltos buyers who want hybrid efficiency and ADAS without paying top-tier money

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